End of Year 2017 Statement – Richard Purvis
2017 was the year that many brands added the Powered by Crunch badge to their digital recruitment and Crunch added the 10 years in business to its achievements. Our employee numbers doubled and so did our client base. We retained our Google Premier Partner badge and all employees, new and seasoned, collected their Google qualified certification. Our clients reviewed us, and those reviews enabled us to become RAR+ certified, becoming one of the top 3 programmatic agencies in the UK.
We have been on a bit of a roadshow in 2017 speaking and attending events around the UK with a few trips thrown into Europe. Working with our partners at TREC, In-House Recruitment and The Firm has assisted us in building even stronger relationships with the recruitment market. We have continued our mission to help recruiters apply the most advanced marketing strategies to meet their recruitment marketing needs. Pioneering Programmatic has been our tag line for many years and we feel that it is now being embraced as an essential tactic to reaching out to candidates beyond the job listing.
If a job is worth doing, then it’s worth doing well, and we have applied this to all our offerings new and old alike. Bespoke solutions to our clients’ individual challenges.
2017 has been an exciting year. With ad-tech moving as fast as it is, we see better targeting, better strategies and better platforms every year – 2018 will not be any different. Big things are happening in AI, which means better optimisation and therefore better ROI. Every campaign in Crunch has the hands-on approach to optimisation but improved AI will support this. 2018 will also see the UK launch the Google for Jobs platform, which will be a game changer for those in recruitment.
Let’s put this out there; predictions are difficult, especially about the future. In 2018, we will continue to tirelessly monitor, understand and apply every new invention, good and bad, in digital marketing and apply only the ones that are effective.