Google for Jobs – What do we need to do in the UK?
Everyone in the recruitment industry is talking about Google for Jobs. It hit the USA on the 20th June and is set to revolutionise the way people search for jobs.
As the UK’s first recruitment specialist Google Premier Partners supporting ad-agencies, we’ve been lucky enough to have a good old nose about the product and are very excited to share what we found.
It’s not expected to hit the UK until November 2017 at the earliest. This gives us a good chunk of time to hit the ground running provided the date isn’t brought forward.
Cloud Jobs API
Before covering off Google for Jobs, we need to delve a little into what makes it so unique.
In November 2016, Google released the alpha version of their Cloud Jobs API. It came about after they asked themselves the question: “how can we create a tenfold increase in the number of people that we hire?” (source: Matt Moore, Cloud Jobs Product Manager). The result was a piece of artificial intelligence that could be added to a careers website’s search functionality. The genius behind this, was that it was able to understand more than 250,000 job titles – as opposed to handling key words and phrases in isolation. This meant that searches would pull up results containing similar roles rather than similar words (and often job listings that were often totally irrelevant).
What is Google for Jobs?
Quite simply, Google for Jobs is a search engine for jobs that’s powered by AI.
When we type an address into Google, it pulls up a map. When we search for a product, it will often pull in products. Now, in the US, when we type a job title into Google, it will pull up a list of jobs. It looks a little bit (exactly) like this:
In the weeks before Google for Jobs was launched in the US, the limited information we had was that Google would be partnering with a number of services to make it all possible. These included: LinkedIn, Facebook, Careerbuilder, Monster and Glassdoor.
The first thing that jumped out as we were browsing was that the listings weren’t just from job boards, LinkedIn and Facebook. Jobs were linking to the careers sites of individual companies too. Which was very exciting.
How do you use it?
On clicking one of the job listings, the full Google for Jobs product loads up. In this view, we’re presented with the:
- Job title
- Apply link
- Option to share via social media
- Date of posting
- Type of job (full time / part time / permanent / temporary etc)
- Job description
- Employer reviews
- Employer website
- Option to search for more jobs with the employer
- Option to Google for more information about the employer
Along the top are five categories to filter by. When you apply a filter within a category, the category name turns orange. Filtering options include:
- Category – the type of job this is for e.g. sales & marketing, management and admin & office
- Title – all the different job titles that Cloud Jobs API identified as similar
- Date posted – jobs posted in the past day, 3 days, week or month
- Type – contract, for example full time, part time, contractor and internship
- City – nearby cities with vacancies
- Company type – industry vertical
- Employer – company names
How does it Work?
At the moment, Google for Jobs only indexes job postings that have been marked up with their code. This code appears on the page that every single job posting on Google for Jobs clicks through to. This code breaks out all the necessary information in one place. It is easily digested by Google’s bots and called into the Search Engine Results Pages – ready to cooperate with all of the filtering criteria.
The Google for Jobs mark-up code guide is available here: https://developers.google.com/search/docs/data-types/job-postings
Google’s guide to enriched search listings is here: https://support.google.com/webmasters/answer/7407437
What do we need to do in the UK?
We’re a while off getting Google for Jobs in the UK, but there are several things that we can do to make sure we’re ready when it lands. The options are:
- Make sure job listings we want to show up are posted to one of the partner job boards
- Tag up all individual job postings with the appropriate mark-up code
- Configure your ATS to populate and publish the mark-up code for every new job that goes live
As a digital agency, one of the first things we noticed was that there was no PPC advertising. So, we don’t need to worry ourselves just yet. It can’t be guaranteed – but at Crunch, we believe it won’t be too far behind. As the UK’s first recruitment specialist Google Premier Partner supporting ad-agencies, we’ll be first in line.
Times are certainly changing in the recruitment world and it would be great to know your thoughts. We’ll be keeping an eye on the comments, feel free to share your thoughts or ask any questions.