SHAKESPEARE HEROES CASE STUDY
USERS CONTINUED TO OTHER CONTENT ON THE SITE
OF ALL CLICKS FROM THE UAE
TheUniversity of Birmingham wanted to raise its profile, especially of its award-winning research. The campaign was to be split into a series of mini campaigns, with detailed creative targeting to raise brand awareness.
It was mentioned that the UAE may be considered a target market alongside the UK. Our research highlighted that UAE had the most active audience, and we set that as the main target market. We used:
– Google Search
– Contextual targeting
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Simply, we help our clients get noticed using our deep understanding of ad-tech data science. Placing strong ads in front of highly targeted audiences gets you accurate reach – and the right people converting