Perhaps quite surprisingly, the over 55s are the fastest growing demographic group on Facebook and the second-biggest demographic group in total (after the 16-34-year olds). The largest growth this year will be among older users with 500,000 new over-55s expected to join Facebook this year – an ideal platform for creating digital legacy campaigns.
Clearing is one of the biggest, if not THE biggest, event in higher education and here at Crunch we’ve been working with our university clients for weeks preparing them for this hectic and rewarding day.
Just under 67,000 students found a university place through Clearing in 2017, according to UCAS.
Crunch talks a lot about student recruitment and the student candidate engine. Student recruitment teams across the UK run daily campaigns to drive traffic to school and college open days at conventions and online. Every university wants to attract students by focusing on the student experience and attract the best students to apply for courses within their university.
Today, global tech giant Google have launched their job-hunting service Google for Jobs. We are now able to post jobs on Google that show up at the top of the search! The recruitment industry has been expecting this since June last year, and we knew the date was imminent following the successful US launch.
Crunch has successfully hired again. This time it’s not our usual recruitment suspect, this one is a rather unique one. A calming yet energetic 20-month-old, purebred golden retriever called Tudor. He’s not an ordinary office pet dog either, he’s our Ad-Ops Digital Executive Angharad’s guide dog.
Advertising with Spotify has never been more relevant. Let’s use the FIFA World Cup as an example. There’s no doubt that the UK is currently gripped in World Cup fever. The last time England were in a World Cup semi-final, Croatia were yet to gain independence. That happened a year later.
Crunch Simply Digital specialise in charity marketing. Accordingly, we want to extend some news with non-profits out there, searching for charity grants in the UK. For those of you who are not aware, Google provide a monthly grant to spend on their AdWords platform. Currently, over 35,000 companies benefit from up to $10,000 per month to spend.
Creating a charity marketing plan can be tricky – and for those charity marketeers, it can be even more tricky if your charity is restricted with funds, brand awareness and/or supporters. This blog will give you an overview of an efficient charity marketing plan with a few innovative ideas thrown in for good measure.
Marketing a charity is difficult, especially when it’s a charity with limited brand recognition or funds. Not every charity will be able to stretch to the limits of its imagination when it comes to innovative fundraising ideas. It is important to note that these charity marketing examples below emphasise the importance of digital and technology in helping a charity achieve its goals.
A question we get asked a lot is ‘how do we track our influencer marketing conversion rate?’. In 2017 we saw a huge increase in companies looking to use Influencers in their marketing strategy. 2018 has already surpassed 2017 in the amount of Influencer Marketing campaigns being run… and we are only half way through the year! However, according to Linqia, almost 80% of marketers say that not being able to accurately calculate the Influencer Marketing conversion rate is the biggest barrier for them. We are here to demystify this issue for you, and to allow you to decide if the investment is worth it.