Using social media to its full potential during clearing
Choosing a university is part of a life changing journey for students and is one of the most important decisions they’ll make. As true digital natives, students are turning to social media to help them make this choice. A recent report shows that 83% of students use social media to help them make their university choices with Facebook the most popular channel for university research.
Though most universities already have a strong online presence, the opportunities are endless. More can be done by universities to maximise the impact of social media during Clearing with the use of content as well as investing in new and exciting social technologies.
Here are some simple suggestions of how to approach prospective students through social media more creatively.
Vertical Video Viewing
Would you like to give students a quick tutorial of how to apply through the clearing process or introduce them to the available courses directly?
Videos, if done well, can make a massive difference during the deciding process. Whether practical or heart-warming, videos can help you explain why going to a university is a life-changing experience and that your university is a good place to start that exciting journey.
Vertical Video formats will provide you with a full screen experience to maximise the response of video content.
The Impact of Influencers
Influencers are becoming ever increasingly important in the university decision making process, so ensure you consider them in your social media plan.
Targeting teachers, career advisers and parents is crucial as their opinion matters when it comes to the future of their children and students. Think about creative ways how to approach these influencers and ensure your social content talks to this audience as well as students.
Channelling Chat Bots
Recent reports from salesforce show that students prefer to service themselves and when they do ask for help, they expect an answer quickly with over 25% of millennials expecting a response from a business within 10 minutes. This is only exemplified in Clearing, where students expect responses from universities in the moment.
Chatbots are the perfect option for universities during Clearing; ensuring students have answers within seconds not minutes (or in some cases – hours!), allowing you to engage with every student that makes an enquiry, and even enabling you to offer students places automatically.
Top 5 Takeaways:
- Be interactive with your content
- Use vertical video to show your universities personality
- Ensure your content engages with influencers as well as students for cross-audience conversion
- Use chatbots to maximise the student experience without having to increase resource
- Create a lasting impression on your potential students
If you would like to have a chat about your clearing campaign, please get in touch – firstname.lastname@example.org – 01792709184
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