EFFECTIVE RECRUITMENT USING GOOGLE ADWORDS

WHY IS IT IMPORTANT TO DEVELOP A STRATEGY WHEN NEEDING EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS?

Effective recruitment using Google Ad-Words can be tricky. But necessary. If you’re looking to minimise budget spend and enhance your online recruitment advertising, then it’s worth looking at – it enables recruiters to pin-point exactly where their recruitment spend is working the hardest.

Applicants are divided into two sections: Consideration and Convert – for effective recruitment using Google Ad-Words, it’s important to note this. During the consideration stage, applicants are actively searching, but haven’t been on the specific web page yet. An advert placed here would be more generic.

During the Convert Stage, potential applicants have been to the specific web page, so when they search now, they are served with an advert that encourages them to apply.

Effective recruitment using Google AdWords begins with a simple keyword tool. You can use this tool to see who is searching for vacancies like yours, as well as the exact keywords they use. Crunch have put together this checklist of points that you should consider.to

BOOST YOUR ONLINE EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS:

1. What keywords are candidates using on Google?
Most candidates start a job search in Google. When running a recruitment campaign you need to ask – “what keywords are they likely to use?”. Think about defining your audience by the type of hire you are interested in. Do you know what activity the competition is pro-actively undertaking to seek candidates?

To perform effective recruitment using Google Ad-words, fine tuning CPA down to adverts and keywords is important. What do we mean by that?

We can assess which specific keywords and adverts are bringing in applications – because of this we can optimise to get the most applications and that the cheapest Cost Per Application (CPA) with a fine tooth comb.

2. Google Quality Score (GQS)
Quality is always key with Google. Relevance in PPC campaigns holds just as much importance as organic search results. Google always monitors the quality of adverts. Simply, the better your Google Quality Score, the higher-ranking position Google will catapult your advert.

3. Relate and resonate
Being able to resonate and hold relevance is key when aiming for effective recruiment using Google AdWords. At Crunch we make continual improvements to optimise each campaign. We make full use of conversion tracking and testing and measuring is key.

4. Stick to the point
Treat PPC as a national newspaper advert. If you were running a national campaign you’d carefully select language and tone of voice – why not apply the same stringent measures to PPC? Any old text  just won’t do. The better the ad text, the better the campaign’s responsiveness and in turn you’ll be performing effective recruitment using Google Ad-Words.

5. Sassy Design
Design isn’t just about using a pen and paper, or a piece of design software, it’s a combination of creative and strategic thinking as much as anything. When you’re designing something, you’re solving a problem, here are 5 elements to consider for online advertising success:

  • Audience
  • Creative
  • Landing Page
  • User Experience
  • Budget
  • Consider & Convert

AD-VICE

Add-ons: More reasons to click
Ad extensions are a type of ad format that show extra information about the job role you are promoting. Some can be added manually and others are automated. Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This additional prominence has two main benefits: improved visibility and greater value.

Ad-words shows one or more extensions with your ad when it calculates that the extension (or combination of extensions) will improve your performance, and when your Ad Rank is high enough for it to appear.

Call extensions
– Adds a contact number as extra information on your ad
– Calls can be recorded as conversions
– The same as click-to-call ads
– They can appear on mobile and desktop

Site links
– Give extra information
– Links straight to relevant pages
– Account, Campaign or Ad Group level
– Run reports to see how they are performing                                                                                                                                                 – Direct link to the application page – if the applicant knows they are going to apply, they can do this directly from the advert and are more likely to apply as a result(!)

Callout extensions
– Gives more information
– Add a ‘Closing date…’
– Manage expectations ‘Salary up to £20,000’
– Adding employer branding, listing perks and benefits

Structured snippets
– Highlight specific aspects of your product or service
– They comprise of a header and a list

Message Extensions
– User allows people to click an icon and contact you directly by text message
– People can contact you to request a quote or book an appointment

FINAL TAKEAWAYS: EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS

When Google AdWords is used well for recruitment you can entice qualified candidates much sooner by building pools of talent and retargeting. The platform allows you to:

– Reduce the time period to hire and streamline the conversion processes.

– Decrease the cost per hire by stripping out excess and unrequired manual intervention.

– Deliver PPC campaigns on a cost per acquisition basis.

– Advertise in targeted geo-locations to reduce irrelevant candidates.

Take into consideration all these fundamentals and effective recruitment using Google Ad-words will give you consistent and cheaper results from your online recruitment spend.

Want to know how effective recruitment using Google Adwords can benefit your recruitment strategy? Get in touch.

EFFECTIVE RECRUITMENT USING GOOGLE ADWORDS

WHY IS IT IMPORTANT TO DEVELOP A STRATEGY WHEN NEEDING EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS?

Effective recruitment using Google Ad-Words can be tricky. But necessary. If you’re looking to minimise budget spend and enhance your online recruitment advertising, then it’s worth looking at – it enables recruiters to pin-point exactly where their recruitment spend is working the hardest.

Applicants are divided into two sections: Consideration and Convert – for effective recruitment using Google Ad-Words, it’s important to note this. During the consideration stage, applicants are actively searching, but haven’t been on the specific web page yet. An advert placed here would be more generic.

During the Convert Stage, potential applicants have been to the specific web page, so when they search now, they are served with an advert that encourages them to apply.

Effective recruitment using Google AdWords begins with a simple keyword tool. You can use this tool to see who is searching for vacancies like yours, as well as the exact keywords they use. Crunch have put together this checklist of points that you should consider.to

BOOST YOUR ONLINE EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS:

1. What keywords are candidates using on Google?
Most candidates start a job search in Google. When running a recruitment campaign you need to ask – “what keywords are they likely to use?”. Think about defining your audience by the type of hire you are interested in. Do you know what activity the competition is pro-actively undertaking to seek candidates?

To perform effective recruitment using Google Ad-words, fine tuning CPA down to adverts and keywords is important. What do we mean by that?

We can assess which specific keywords and adverts are bringing in applications – because of this we can optimise to get the most applications and that the cheapest Cost Per Application (CPA) with a fine tooth comb.

2. Google Quality Score (GQS)
Quality is always key with Google. Relevance in PPC campaigns holds just as much importance as organic search results. Google always monitors the quality of adverts. Simply, the better your Google Quality Score, the higher-ranking position Google will catapult your advert.

3. Relate and resonate
Being able to resonate and hold relevance is key when aiming for effective recruiment using Google AdWords. At Crunch we make continual improvements to optimise each campaign. We make full use of conversion tracking and testing and measuring is key.

4. Stick to the point
Treat PPC as a national newspaper advert. If you were running a national campaign you’d carefully select language and tone of voice – why not apply the same stringent measures to PPC? Any old text  just won’t do. The better the ad text, the better the campaign’s responsiveness and in turn you’ll be performing effective recruitment using Google Ad-Words.

5. Sassy Design
Design isn’t just about using a pen and paper, or a piece of design software, it’s a combination of creative and strategic thinking as much as anything. When you’re designing something, you’re solving a problem, here are 5 elements to consider for online advertising success:

Audience
Creative
Landing Page
User Experience
Budget
Consider & Convert

AD-VICE

Add-ons: More reasons to click
Ad extensions are a type of ad format that show extra information about the job role you are promoting. Some can be added manually and others are automated. Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This additional prominence has two main benefits: improved visibility and greater value.

Ad-words shows one or more extensions with your ad when it calculates that the extension (or combination of extensions) will improve your performance, and when your Ad Rank is high enough for it to appear.

Call extensions
– Adds a contact number as extra information on your ad
– Calls can be recorded as conversions
– The same as click-to-call ads
– They can appear on mobile and desktop

Site links
– Give extra information
– Links straight to relevant pages
– Account, Campaign or Ad Group level
– Run reports to see how they are performing                                                                                                                                                 – Direct link to the application page – if the applicant knows they are going to apply, they can do this directly from the advert and are more likely to apply as a result(!)

Callout extensions
– Gives more information
– Add a ‘Closing date…’
– Manage expectations ‘Salary up to £20,000’
– Adding employer branding, listing perks and benefits

Structured snippets
– Highlight specific aspects of your product or service
– They comprise of a header and a list

Message Extensions
– User allows people to click an icon and contact you directly by text message
– People can contact you to request a quote or book an appointment

FINAL TAKEAWAYS: EFFECTIVE RECRUITMENT USING GOOGLE AD-WORDS

When Google AdWords is used well for recruitment you can entice qualified candidates much sooner by building pools of talent and retargeting. The platform allows you to:

– Reduce the time period to hire and streamline the conversion processes.

– Decrease the cost per hire by stripping out excess and unrequired manual intervention.

– Deliver PPC campaigns on a cost per acquisition basis.

– Advertise in targeted geo-locations to reduce irrelevant candidates.

Take into consideration all these fundamentals and effective recruitment using Google Ad-words will give you consistent and cheaper results from your online recruitment spend.

Want to know how effective recruitment using Google Adwords can benefit your recruitment strategy? Get in touch.

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