At Crunch we’re always harping on about the ‘beyond prospectus’ experience. Immersive technology is a rapidly growing market. It gives the green light to replay memories and experience them from the comfort of your chosen environment. We’re here to tell you why you should implement immersive technology into your student recruitment strategies.
Whether you’re sceptic of immersive technology or a mega- believer, there’s no escaping that immersive technology has trembled the technology and gaming worlds. As with many technology trends, once the gaming world embraces it, it’s only a matter of time before the commercial world grabs hold. In this case, we’ll be looking at using immersive technology in higher education and how it can enrich your institute’s brand.
Immersive technology is no longer a concept limited only to science fiction; it’s very real and it’s very exciting. When first thinking about it, you might begin to imagine the gaming possibilities, but hundreds of experiences can now be encapsulated.
Immersive technology doesn’t have to be as convoluted as non-immersive tech converted people may assume. Rethinking your approach to immersive tech and auditing your existing content can lead to repurposing existing content.
However, immersive technology is not only used for entertainment; it’s revolutionising countless industries in ways you might not expect. Immersive technology also changes the way we watch our favourite sports. It allows viewers to experience the sport as if they were the player in first person mode. Its use in architecture enables developers to design entire cities in this immersive tech reality. Allowing designers to test and make changes in a virtual world increase efficiency and accuracy. Here at Crunch, we are particularly looking forward to how Immersive technology for Higher Education can advance the student recruitment process.
Hosting open days are a fundamental method of recruiting students to university. The day provides the ideal opportunity to exhibit everything that the University has to offer. This in turn can convince prospective students that it’s the best place for them to study.
Due to prospective students being faced with narrowing down the 130 universities the UK has to offer to only 5 places, it’s clear that the most impressive institutions, both online and offline, are going to hit the top spots. For two universities with marginal differences, using immersive technology to showcase and highlight the reasons for studying there will make a huge impact and can ultimately be the deciding factor in students’ decisions in where they would most like to study.
The effective use of immersive technology provides an innovative, forward-thinking way to fully engage with prospective students on their open day visit. We can immerse a visitor into an immersive reality-version of the university. They can explore:
• the entire campus
• the most impressive lecture theatres
• the sports facilities
• the students’ union
• the accommodation
All from the comfort of their computer or mobile. Prospective students can also take a look through the local town or city landmarks to experience a taste of what’s available.
Crunch recently set up an immersive experience for University of Wales Trinity St David’s (UWTSD) College of Art. The objective was to draw students to their upcoming open day and offer a glimpse inside student life and the facilities prospective art students could be enjoying. By marketing the open day on a projector with accompanying direct links to booking the open day, plus including interesting anecdotes about the art building, UWTSD could offer a taste of university life pre-open day.
UWTSD’s College of Art
This very impressive and pioneering way of showcasing a college is an unforgettable experience for students, and their parents alike. Especially relevant, immersive technology could be especially useful for overseas students. It enables them to see and explore the college before making their decision. VR encapsulates and inspires students who may not otherwise have had the chance to visit before applying.
For more information on implementing immersive technology into your higher education recruitment strategies, email Dai at [email protected]