2018 IS THE YEAR OF INFLUENCER MARKETING

Reach, relevance and resonance is what Influencer Marketing is all about. Being influential means you deliver impact. Adapting Influencer Marketing can treble conversions, boost awareness and grow sales and revenue. Over the past decade, we have witnessed the rise of several social media platform giants. These platforms give great scope and opportunity to reach new audiences via the use of Influencer Marketing. From fitness and food, to education and diversity, there are thousands of influencers who have huge audiences.

2018 is the year of Influencer Marketing

WHAT IS INFLUENCER MARKETING?

Using influencers to promote services or products isn’t a new concept. Big brands have been doing it since the first celebrity was pushed into the limelight. With the birth of social media platforms like Instagram, Snapchat and Facebook, we are now able to tap into Micro-Influencers. We define Micro-Influencer as anyone who has an active audience between 3,000 and 1,000,000 followers.

The concept of Influencer Marketing is quite simple. We pay Influencers to post content about a specific product or service. This content could be in the form of a vlog, blog or a static image post. The beauty of the campaign comes in the strategic planning and management of each Influencer.

 

WHAT ARE THE BENEFITS OF INFLUENCER MARKETING?

Choosing the correct Influencers can amplify your brand exponentially. They can grant you instant access to enormous audiences. Audiences that you wouldn’t be able to reach otherwise. Most large Influencers have extremely engaged audiences and die-hard fans. As a rule of thumb, we only select Influencers with a minimum of 3% engagement rate. So, if you select an Influencer with 100,000 followers, we would expect a minimum of 3,000 people to interact with the content. Compared to other advertising options, this is extremely impactful.

Let’s talk Ad-Blockers. People are getting more sensitive to online ads. This has resulted to an increase in ad-blockers. Influencer Marketing is the perfect way to get around ad-blockers. The best campaigns are the ones where people don’t realise they have been added to.

Influencer Marketing 2018

 

PROBLEMS THAT YOU MAY ENCOUNTER

Managing the Influencer Marketing process from beginning to end can be a time-consuming and very expensive task. You need to:

  • Create an overall strategy
  • Pick content that the influencers want to post about
  • Negotiate their price
  • Proof read their posts and ask for any amends

After all this has been done, it’s time to track those important statistics. Thankfully, we do all of this for you. From strategy creation all the way to final reporting.

 

IS INFLUENCER MARKETING RIGHT FOR YOU?

Influencer Marketing isn’t for everyone. It all comes down to the content we are asking the Influencers to talk about. If the content is good, then the campaign will see good results. Our first port of call would be to go over exactly what you want out of the campaign. For eCommerce it’s simple, brands want to sell as many products as possible. For other organisations, like universities, we need to be slightly more creative with our approach. We need to look at Influencer Marketing as a brand building and awareness exercise.

 

HOW DO WE CHOOSE YOUR INFLUENCERS?

After we have decided on the campaign strategy, we will then compile a large list of influencers for you to choose from. We pick these influencers on their follower demographics. If you want to promote a brand that is predominantly bought or used by:

  • Gender
  • Aged between X and X
  • Targeted area
  • Interested in

Then this is what we will focus on.

 

HOW CAN YOU COMPLIMENT YOUR INFLUENCER MARKETING CAMPAIGN?

By running a paid for advertising strategy alongside an Influencer Marketing campaign you will maximise your reach and ROI. At Crunch, we work on a Connect, Consider, Convert matrix. By having constant contact points with your target audience, we can push consumers down the funnel. They will travel through the initial connect phase, into the consideration phase and finally, converting. A well-rounded campaign will continue to generate results long after it has finished.

If you would like to find out how we can help build an Influencer Marketing campaign, please get in touch – [email protected] – 01792709182

 

 

2018 IS THE YEAR OF INFLUENCER MARKETING

Reach, relevance and resonance is what Influencer Marketing is all about. Being influential means you deliver impact. Adapting Influencer Marketing can treble conversions, boost awareness and grow sales and revenue. Over the past decade, we have witnessed the rise of several social media platform giants. These platforms give great scope and opportunity to reach new audiences via the use of Influencer Marketing. From fitness and food, to education and diversity, there are thousands of influencers who have huge audiences.

2018 is the year of Influencer Marketing

WHAT IS INFLUENCER MARKETING?

Using influencers to promote services or products isn’t a new concept. Big brands have been doing it since the first celebrity was pushed into the limelight. With the birth of social media platforms like Instagram, Snapchat and Facebook, we are now able to tap into Micro-Influencers. We define Micro-Influencer as anyone who has an active audience between 3,000 and 1,000,000 followers.

The concept of Influencer Marketing is quite simple. We pay Influencers to post content about a specific product or service. This content could be in the form of a vlog, blog or a static image post. The beauty of the campaign comes in the strategic planning and management of each Influencer.

 

WHAT ARE THE BENEFITS OF INFLUENCER MARKETING?

Choosing the correct Influencers can amplify your brand exponentially. They can grant you instant access to enormous audiences. Audiences that you wouldn’t be able to reach otherwise. Most large Influencers have extremely engaged audiences and die-hard fans. As a rule of thumb, we only select Influencers with a minimum of 3% engagement rate. So, if you select an Influencer with 100,000 followers, we would expect a minimum of 3,000 people to interact with the content. Compared to other advertising options, this is extremely impactful.

Let’s talk Ad-Blockers. People are getting more sensitive to online ads. This has resulted to an increase in ad-blockers. Influencer Marketing is the perfect way to get around ad-blockers. The best campaigns are the ones where people don’t realise they have added to.

Influencer Marketing 2018

PROBLEMS THAT YOU MAY ENCOUNTER

Managing the Influencer Marketing process from beginning to end can be a time-consuming and very expensive task. You need to:

  • Create an overall strategy
  • Pick content that the influencers want to post about
  • Negotiate their price
  • Proof read their posts and ask for any amends

After all this has been done, it’s time to track those important statistics. Thankfully, we do all of this for you. From strategy creation all the way to final reporting.

IS INFLUENCER MARKETING RIGHT FOR YOU?

Influencer Marketing isn’t for everyone. It all comes down to the content we are asking the Influencers to talk about. If the content is good, then the campaign will see good results. Our first port of call would be to go over exactly what you want out of the campaign. For eCommerce it’s simple, brands want to sell as many products as possible. For other organisations, like universities, we need to be slightly more creative with our approach. We need to look at Influencer Marketing as a brand building and awareness exercise.

HOW DO WE CHOOSE YOUR INFLUENCERS?

After we have decided on the campaign strategy, we will then compile a large list of influencers for you to choose from. We pick these influencers on their follower demographics. If you want to promote a brand that is predominantly bought or used by:

  • Gender
  • Aged between X and X
  • Targeted area
  • Interested in

Then this is what we will focus on.

HOW CAN YOU COMPLIMENT YOUR INFLUENCER MARKETING CAMPAIGN?

By running a paid for advertising strategy alongside an Influencer Marketing campaign you will maximise your reach and ROI. At Crunch, we work on a Connect, Consider, Convert matrix. By having constant contact points with your target audience, we can push consumers down the funnel. They will travel through the initial connect phase, into the consideration phase and finally, converting. A well-rounded campaign will continue to generate results long after it has finished.

If you would like to find out how we can help build an Influencer Marketing campaign, please get in touch – [email protected] – 01792709182

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