Let us become data-driven, but first, where should we keep our data?

Head of BI, Lety Kemp

Google Cloud Next ’19

This question has afflicted us, and no doubt still haunts many other businesses pursuing a data-centric culture. With so many cloud computing platforms available to choose from, we often debate where our precious data will be kept secure, rapidly available and with a reasonable price tag. Amazon AWS, Microsoft Azure, Rackspace, Google Cloud?

To help us answer this question I’ll go back a few weeks, when I had the opportunity to attend Google Cloud Next ’19 Conference in San Francisco. Google was very generous by inviting me as a special guest to attend the Open Source Community Summit and the main conference!

At the Community Summit, there were talks and discussions panels on data related topics such as AI, data centres, security, Open Source projects and others. One of my favourite talks was by Matthieu Devin, one of the researchers behind TensorFlow, a machine learning system for large scale environments .

At the Summit, there were around 100 of us and according to organisers, 62% were flown in from around the globe, like myself. When the main conference was officially opened by CEO Sundar Pichai, we saw 35,000 people join Next Conference! Fact: Google certainly knows how to host an event in style, independently of size.

Now back to our initial question, which appears to become less afflicting by the first day of the main conference when Google Cloud announces Anthos. This is a new cloud product with built-in security protocols that allows us to deploy data housed with Google Cloud as well as other cloud providers such as Amazon AWS and Microsoft Azure. Neat! Now we don’t need to keep all our [data] eggs in one basket, we can actually spread it between several providers, and control it from one place – Anthos.

This might indicate that the future of data will be in a hybrid multi-cloud environment

It is clear that Google is making a splash and investing heavily to enter the ring and fight with the lead cloud providers. Regardless of the giants’ fight, I believe this comes as an advantage to us, the data cloud customers. Fierce competition in this space means the data landscape will evolve rapidly and we might see that digital transformation in our organisations should be getting easier and more cost effective.

Takeaways

Here at Crunch, the road to becoming a data-driven agency wasn’t an easy one. We had to sort out our data strategies first prior to experiencing the benefits in productivity and client work.

Today we enjoy a people-first culture where data is used to guide decisions and deliver better results to our clients. Here we are informed by data, powered by the right technology and lead by data-savvy teams.

We also help our clients navigate through the digital transformation journey in becoming a data-driven business. We do that by building data strategies, recommending appropriate technology solutions and enabling self-service analytics.

Speak to us

Contact our BI team about our new business intelligence team, email [email protected].

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