BREAKING NEWS – POST JOBS ON GOOGLE WITH GOOGLE FOR JOBS
GOOGLE FOR JOBS IS A SEARCH ENGINE BUILT TO MAKE JOB HUNTING QUICKER
Google have been quietly going through a soft launch over the past couple of months, only allowing access to a select few. They have now decided to do a full launch of Google for Jobs UK so that everyone can now post jobs on Google.
You can’t directly post jobs to Google, Google pulls the information from your career page or site. That is why it is so important to make sure you career site is optimised to Google for Jobs. If it’s not, then you may see a dramatic drop in traffic to the site, and in turn, less organic applications.
The sole purpose Google have created Google for Jobs is to make the job-hunting process easier and quicker for the candidate. This poses a fantastic opportunity for organisations who are willing to embrace the change. Early adopters will have a significant advantage as their job postings will now be the first thing a person will see when looking for a role like yours on Google. As more than 70% of all job searches start with Google, this is an opportunity that can’t be overlooked.
Right now, our Google for Jobs UK audit shows that almost 90% of the positions we tested were being pulled from job boards, not career sites. That shows that most companies aren’t ready for Google for Jobs in the UK.
GOOGLE DOESEN’T CARE IF YOUR SITE IS READY OR NOT
The fact that Google is not showing many career site job postings shows that they don’t care if your site is ready or not. They have designed it to display the most relevant and useful information for that searcher. They have built it with user journey in mind. Most of the job boards have already anticipated the impact Google for Jobs UK will have, and as such, put in place everything needed to rank in the search.
Google have recognised that there is a gap in the recruitment market. They want to be at the forefront of the job-hunting process. That is why they have put such a heavy emphasis on what would benefit the searcher over what would benefit the advertising company.
If Google become the market leader for job searching, it will be easier for them to start monetising their product line. If it is a success, we will start to see paid options within Google for Jobs where you can advertise a position at the top of the search results and post jobs to Google directly. This may be a little way off, but you can bet this is where Google want to go.
TRENDS BETWEEN SEO AND GOOGLE FOR JOBS
Since Google changed to their Penguin algorithm back in 2012 they have been focusing on what the user wants to see. Lots of different factors come into play with SEO and it is no longer the case of adding a keyword in a post lots of times. They take into account all sorts of aspects like dwell time, content length and the way it is written, other pages on your site you are linking to, bounce rate and many, many more factors.
We can see similarities with Google for Jobs. If the job is relevant to the users’ search (and is tagged up correctly), Google will serve that job posting in their Google for Jobs search section. If you want to test Google for Jobs UK, just search ‘jobs near me’ (or a specific job title like ‘HR Manager jobs near me). You will get a search result like the image below. Google have also introduced filters so that you can really drill down on what you want to see.
We have been running Google for Jobs UK audits for the past couple of months for organisations that want to capitalise on the opportunity of Google for Jobs. Don’t get left behind. Book a free consultation audit to see if you are coded correctly for Google for Jobs UK