Recruitment through Facebook Canvas – Facebook Canvas hands-over the creative power to the brand owner, whilst offering a post-click, full-screen mobile experience. At Crunch, our proposals will always consider all corners of digital media. We make Recruitment though Facebook Canvas simple.
The technology has plenty of fluidity and makes storytelling easier through a fully customised digital window. Once the build has taken place then it’s simple to hand over to your programmatic media buyer. They will then work their magic and amplify the Canvas.
Canvas is Facebook’s way to maximise on its advertising revenue and give a better experience for its users and advertisers. Its primary goal is to be interactive for a mobile-only audience. The build of the ad is free and they make their money from your advertising choices.
Stay within the Facebook app
Canvas acts like a social microsite. It lives for mobile devices and you can trust it to bring ‘content to life’. It enables employer branding to have creative control and storytelling to build interactive advertising campaigns.
Reuse your content
Canvas is a great way to recycle and reuse existing content. You don’t need to start generating more videos just yet, but it’s a great way to re-purpose your existing content. For example reorganise your content such as videos and photography. Currently Canvas offers fit to width with linkage, tap and expand or tilt and pan.
Employer branding tends to follow in the same footpath as commercial branding. Experts in recruitment are well aware that video has erupted. It has become an essential part of the digital marketing recruitment framework. In fact, it’s easy to argue that video holds even more value in recruitment where you are not just selling a product; you are selling a culture, a lifestyle and opportunities. This sentiment is nigh on impossible to get across in a 500-word job description, but comes to life within a video. This is where Canvas could play an exciting new role within a targeted mobile recruitment through Facebook campaign.
It enables the brand owner to elevate a Facebook campaign from promoted posts and creates a fluid environment from within the Facebook app.
It’s a strategic advertising tool for organisations to target desired groups and showcase their recruitment and education story from within.