AGE UK CAMPAIGN

IMPRESSIONS

CLICKS

DUBAI CAMPUS CAMPAIGN

IMPRESSIONS

ENQUIRIES

DUBAI CAMPUS CAMPAIGN

IMPRESSIONS

CLICKS

CLIENT BRIEF

Age UK is one of the UK’s leading charities working with people later in life. Central to their success is the recruitment of passionate and talented staff who are pivotal in carrying out their mission. Age UK tasked Crunch to recruit a number of digital and technology staff in the London area by demonstrating the impact employees make to their cause.

SOLUTION

In order to achieve the desired outcomes, Crunch tailored the campaign using the ‘Connect, Consider and Convert’ strategic approach. This targeted audiences with specific ads, tailored to the different stages of their user journey, using:

  • Facebook
  • LinkedIn
  • Indeed
  • Google

Our campaign was broken into three stages:

Connect: a passive audience was targeted to gain exposure. This meant those targeted were not actively searching for Age UK or for a new job but had the desired skills for the position.

By using Facebook and LinkedIn, initial awareness was driven, and a connection was made with the relevant audiences.

Consider: targeted relevant professionals who were actively searching for jobs via Facebook, LinkedIn and Google using Newsfeed ads, InMail ads and Search ads.

Convert: Crunch aimed to drive audiences to conversions, using Indeed and Facebook to generate applications.

CLIENT BRIEF

Age UK is one of the UK’s leading charities working with people later in life. Central to their success is the recruitment of passionate and talented staff who are pivotal in carrying out their mission. Age UK tasked Crunch to recruit a number of digital and technology staff in the London area by demonstrating the impact employees make to their cause.

SOLUTION

In order to achieve the desired outcomes, Crunch tailored the campaign using the ‘Connect, Consider and Convert’ strategic approach. This targeted audiences with specific ads, tailored to the different stages of their user journey, using:

  • Facebook
  • LinkedIn
  • Indeed
  • Google

Our campaign was broken into three stages:

Connect: a passive audience was targeted to gain exposure. This meant those targeted were not actively searching for Age UK or for a new job but had the desired skills for the position.

By using Facebook and LinkedIn, initial awareness was driven, and a connection was made with the relevant audiences.

Consider: targeted relevant professionals who were actively searching for jobs via Facebook, LinkedIn and Google using Newsfeed ads, InMail ads and Search ads.

Convert: Crunch aimed to drive audiences to conversions, using Indeed and Facebook to generate applications.

RESULTS

This campaign generated some fantastic results.

A total of:

  •  497,244 impressions
  • 3,520 clicks
  • 24,350 views

– leading to 329 candidate applications.

MEDIA BREAKDOWN

Spotlight on: Facebook

Facebook generated the highest numbers, with 1,451 clicks and 24,350 views.

Spotlight on: Google

Looking at site performance, Google performed best, with the longest amount of time spent on this platform. With a very low bounce rate of 35.30%, targeting was extremely well aligned.

Spotlight on: Indeed

Finally, Indeed was the best platform for conversions and was solely responsible for 98 CVs being handed in.

Overall, the campaign was hugely successful. Being able to recruit worthwhile individuals who are passionate about their cause makes all the difference. Crunch was delighted to work with such a fantastic organisation that is making such a positive impact across the UK.

RESULTS

This campaign generated some fantastic results.

A total of:

  •  497,244 impressions
  • 3,520 clicks
  • 24,350 views

– leading to 329 candidate applications.

MEDIA BREAKDOWN

Spotlight on: Facebook

Facebook generated the highest numbers, with 1,451 clicks and 24,350 views.

Spotlight on: Google

Looking at site performance, Google performed best, with the longest amount of time spent on this platform. With a very low bounce rate of 35.30%, targeting was extremely well aligned.

Spotlight on: Indeed

Finally, Indeed was the best platform for conversions and was solely responsible for 98 CVs being handed in.

Overall, the campaign was hugely successful. Being able to recruit worthwhile individuals who are passionate about their cause makes all the difference. Crunch was delighted to work with such a fantastic organisation that is making such a positive impact across the UK.

RESULTS

This campaign generated some fantastic results.

A total of:

  •  497,244 impressions
  • 3,520 clicks
  • 24,350 views

– leading to 329 candidate applications.

MEDIA BREAKDOWN

Spotlight on: Facebook

Facebook generated the highest numbers, with 1,451 clicks and 24,350 views.

Spotlight on: Google

Looking at site performance, Google performed best, with the longest amount of time spent on this platform. With a very low bounce rate of 35.30%, targeting was extremely well aligned.

Spotlight on: Indeed

Finally, Indeed was the best platform for conversions and was solely responsible for 98 CVs being handed in.

Overall, the campaign was hugely successful. Being able to recruit worthwhile individuals who are passionate about their cause makes all the difference. Crunch was delighted to work with such a fantastic organisation that is making such a positive impact across the UK.

DRIVE HIGH QUALITY TALENT

See the talent come through for yourself.

DRIVE HIGH QUALITY TALENT

See the talent come through for yourself.

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: sayhello@crunchsimplydigital.com

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: sayhello@crunchsimplydigital.com

 

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