The University of Birmingham wanted to recruit new Fellows, by running a campaign to increase uptake in four niche research areas: Brain Trauma, International High-Speed Rail, Population Dynamics in Women’s Health, and Cultural Heritage.
Through our research we developed a plan to not only reach the relevant audience but reach them in the right space and at the right time. We worked with our client to understand the audience and create a campaign that would deliver the best results and ROI. The approach was that of an omni-channel approach across platforms and ad-types. We constantly monitored and optimised the campaign to exceed the expectations of the client.
We used the following strategic media to reach these niche, but highly relevant audiences:
- LinkedIn demographic targeting
- Search keyword advertising
- White-listing niche industry news
By using the above channels, we were able to produce a highly targeted and effective campaign.
Lake View House