Bishop Grosseteste   University

    ‘Become the Greatest You’: Clearing 2018

 
 Bishop
 Grosseteste     University

    ‘Become the Greatest You’: Clearing 2018

Brief

Bishop Grosseteste University (BGU) is one of two public universities in the city of Lincoln. As a small university, BGU were less known across the UK but also within the local Lincoln vicinity.

They are a local university with a maximum 50-mile radius targeting area. They are mainly known for their teaching courses which are usually full before clearing. Clearing is used for all other courses, including other routes into teaching. BGU challenged us with running their entire Clearing campaign 2018 that we optimised throughout the campaign duration to generate student recruitment.

 

Solution

A combined strategy was needed to ensure we carried students across the full clearing journey. This meant connecting with students prior to Clearing and through to results week, then executing heavily on conversion during Results day. Our strategy was engineered based on the premise that when we get to results day, we won’t have time to ‘sell’ the university. This had to have happened in the months before.

BGU’s post clearing campaign ran across Facebook, Google, Instagram, Bing & Display as selected media channels. They all performed well during the duration of the campaign with the exception to dial down spend in Bing. Our campaign strategy was based around building up awareness ahead of results day and going heavy on conversions.

Results

25,000

Clicks across social media & programmatic

2,630

Clicks across Google

888

Conversions

25,000

Clicks across social media & programmatic

2,630

Clicks across Google

888

Conversions

HQ Office
SF7, Ethos
Kings Road
Swansea
SA1 8AS

Central Office
Suite 48,
Lake View House
Tournament Fields
Warwick
CV34 6RG

[email protected]
01792 467 967

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