OVER 1,000,000 SOCIAL ENGAGEMENTS

IMPRESSIONS

FULL VIDEO VIEWS

UNDER £100 COST PER APPLICATION

IMPRESSIONS

FULL VIDEO VIEWS

UNDER £100 COST PER APPLICATION

IMPRESSIONS

FULL VIDEO VIEWS

CLIENT BRIEF

Breast Cancer Now is the largest breast cancer charity in the UK. Breast Cancer Now is a relatively new brand that formed two years ago with the merger of the Breast Cancer Campaign and Breakthrough Breast Cancer.

More women are surviving breast cancer than ever before, but accordingly to Breast Cancer Now more women are being diagnosed than ever before. To continue their outstanding research Breast Cancer Now wanted to raise awareness of their ground-breaking breast cancer research and encourage users to donate to continue this radical research programme, with notable advances including the development of a new drug, olaparib.

SOLUTION

Alongside Casual Films, Breast Cancer Now have created inspiring hero films called ‘I’m Saving Lives’. We were asked to promote these to raise their brand profile and position Breast Cancer Now as leaders in life saving breast cancer research.

The campaign was to target women aged 35-50 years old with a breast cancer diagnosis. Also targeting those who had indirectly been affected by cancer; including males and younger audiences.

With a wealth of experience behind them, Breast Cancer Now is a new brand. Research suggests that 41% of people have prompted awareness of the brand. Channel analysis proved the highest engagement was driven by Instagram with 68% of impressions engage with the adverts. The highest performing channel was Facebook, which was responsible for over 50% of video views and 79% of clicks.

We applied the following strategic media to reach Breast Cancer Now’s highly relevant audiences to achieve maximum exposure for the charity:

  • Programmatic video
  • Instagram
  • Facebook video
  • Twitter video
  • YouTube
  • Retargeting

CLIENT BRIEF

Breast Cancer Now is the largest breast cancer charity in the UK. Breast Cancer Now is a relatively new brand that formed two years ago with the merger of the Breast Cancer Campaign and Breakthrough Breast Cancer.

More women are surviving breast cancer than ever before, but accordingly to Breast Cancer Now more women are being diagnosed than ever before. To continue their outstanding research, Breast Cancer Now wanted to raise awareness of their ground-breaking breast cancer research and encourage users to donate to continue this radical research programme, with notable advances including the development of a new drug, olaparib.

SOLUTION

Alongside Casual Films, Breast Cancer Now have created inspiring hero films called ‘I’m Saving Lives’. We were asked to promote these to raise their brand profile and position Breast Cancer Now as leaders in life saving breast cancer research.

The campaign was to target women aged 35-50 years old with a breast cancer diagnosis. Also targeting those who had indirectly been affected by cancer; including males and younger audiences.

With a wealth of experience behind them, Breast Cancer Now is a new brand. Research suggests that 41% of people have prompted awareness of the brand. Channel analysis proved the highest engagement was driven by Instagram with 68% of impressions engage with the adverts. The highest performing channel was Facebook, which was responsible for over 50% of video views and 79% of clicks.

We applied the following strategic media to reach Breast Cancer Now’s highly relevant audiences to achieve maximum exposure for the charity:

  • Programmatic video
  • Instagram
  • Facebook video
  • Twitter video
  • YouTube
  • Retargeting

THE RESULTS

Breast Cancer Now’s research campaign was ongoing for a year. The first milestone was after 16% of budget spent. The campaign achieved 2251% of our targeted video viewed. Along with this we achieved 14% website sessions and 145% average session duration. The campaign generated:

  • 3.7 million impressions
  • 115,670 full video views
  • +1 million engagements
  • Ad recall lift from 95,800 people
  • 549 post shares
  • 176 page likes.

THE RESULTS

Breast Cancer Now’s research campaign was ongoing for a year. The first milestone was after 16% of budget spent. The campaign achieved 2251% of our targeted video viewed. Along with this we achieved 14% website sessions a and 145% average session duration. The campaign generated:

  • 3.7 million impressions
  • 115,670 full video views
  • +1 million engagements
  • Ad recall lift from 95,800 people
  • 549 post shares
  • 176 page likes.

THE RESULTS

Breast Cancer Now’s research campaign was ongoing for a year. The first milestone was after 16% of budget spent. The campaign achieved 2251% of our targeted video viewed. Along with this we achieved 14% website sessions a and 145% average session duration. The campaign generated:

  • 3.7 million impressions
  • 115,670 full video views
  • +1 million engagements
  • Ad recall lift from 95,800 people
  • 549 post shares
  • 176 page likes.

DRIVE HIGH QUALITY TALENT

See the talent come through for yourself.

DRIVE HIGH QUALITY TALENT

See the talent come through for yourself.

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: [email protected]

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: [email protected]

 

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