Data Analytics

How combining relevant data sources can make for best
student recruitment campaigns

Data Analytics

How combining relevant data sources can make for best student recruitment campaigns

Brief

Understanding data at scale can be difficult. With ominchannel approaches and more platforms than ever before, there is a need that universities and colleges grasp clarity of their recruiting and marketing efforts. A prestigious university offering online postgraduate courses wanted to closely analyse their student admissions data. Understanding how their audiences were spread around the world related to particular programmes. They offered several courses and found it complex to get meaning out of the very large amount of data that the campaign had produced.

 

Solution

To apply machine intelligence and data insights at a global scale, our data visualisation experts built an interactive dashboard which combined 7-years of admissions and enrolment datasets on one single screen. In this data explorer, hundreds of thousands of spreadsheet rows were available in a concise visual manner, making it possible for the team to find patterns and explore the data in more in-depth detail.

With this data explorer, the marketing and recruitment team were able to quickly query the tool without having to dig for old spreadsheets and worry about making up the right formulas as different questions arose. It made it much easier for them to understand their own data and prompted them to ask further questions: “Why has the MA in International Relations programme had a sudden fall in 2016 and quickly recovery the year after?” or “Did we manage to increase female MSc students over the last 2 years, by how much?” or “Did our recruitment strategy for MBA courses actually increased enrolments?”

Results

HQ Office
SF7, Ethos
Kings Road
Swansea
SA1 8AS

Central Office
Suite 48,
Lake View House
Tournament Fields
Warwick
CV34 6RG

[email protected]
01792 467 967

© 2019 Crunch Simply Digital.
All rights reserved, Crunch Simply Digital Ltd. is registered in England and Wales. Company number 06249424.

Meet the team  |  Case Studies  |  Services Resources  Crunch +  |  Careers  |  Contact

 

 

Convert more students

Build lasting relationships with your potential students and drive more conversions by using Chatbots.

GDPR

Congratulations! You are booked on! You will receive an email shortly with more details on how to get onto the webinar.

Easy wins to attract tech talent

Be more competitive in today's economic environment by employing the best tech people

GDPR

Congratulations! You are booked on! You will receive an email shortly with more details on how to get onto the webinar.

Easy wins to attract tech talent

Be more competitive in today's economic environment by employing the best tech people

GDPR

Congratulations! You are booked on! You will receive an email shortly with more details on how to get onto the webinar.

Crunch Simply Digital Buyer's Guide

GDPR

Congratulations! You Buyer's Guide is on its way. Check your emails shortly. If you have any trouble, please contact [email protected]

Live data dashboard

Simply fill in this form and we will send you to the live data dashboard where you can test out our drilled down data.

Congratulations! You Buyer's Guide is on its way. Check your emails shortly. If you have any trouble, please contact [email protected]