Dig Deep

Kilimanjaro team leader sign-ups

 

Dig Deep

Kilimanjaro team leader sign-ups 

Brief

Dig deep is a charitable organisation helping to provide clean drinking water, safe toilets and good hygiene to communities in Kenya. The campaign objective was to recruit 5 team leaders for the Kilimanjaro challenge to lead different teams up to the summit of Mount Kilimanjaro. The target audience consisted of registered interests, previous sign ups and a look alike audience based upon primary audiences. This project took place within a two month period consisting of April and May of 2019.

Solution

Dig deep was an underperforming campaign within fourteen days of the project launch, and this is mainly due to the fact that there was an unengaged audience and lack of structure to the campaign. But Crunch helped turn this campaign around at no inconvenience to the client.

We did this by introducing the campaign to a new audience, including selected universities and people between the ages 18 and 30 who were active and excited to help. We excluded older registrations to ensure a complete fresh audience. This new audience were much more engaged than the older audience. To advertise the campaign to these younger more active people, we designed ads based only on engaged users.

Users needed to be taken on a journey before being prompted to register. Crunch used sequential messaging based on the experience of an user, using existing blog posts from the website.

Results

310,000

Impressions

958

Clicks

8

New team leaders

310,000

Impressions

958

Clicks

8

New team leaders

HQ Office
SF7, Ethos
Kings Road
Swansea
SA1 8AS

Central Office
Suite 48,
Lake View House
Tournament Fields
Warwick
CV34 6RG

[email protected]
01792 467 967

© 2019 Crunch Simply Digital.
All rights reserved, Crunch Simply Digital Ltd. is registered in England and Wales. Company number 06249424.

 

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