A DIGITAL FIRST CAMPAIGN

CLICKS

IMPRESSIONS

A DIGITAL FIRST CAMPAIGN

CLICKS

IMPRESSIONS

A DIGITAL FIRST CAMPAIGN

CLICKS

IMPRESSIONS

CLIENT BRIEF

Halesowen is a leading College for students aged 16+ in the West Midlands. Crunch were tasked by Halesowen with two recruitment objectives. Firstly, to increase overall enrolment from August 2017. Secondly, to run a digital campaign in January 2018 to advertise their upcoming open day.

SOLUTION

For the enrolment campaign, Crunch chose to run a Google Ads campaign which was broken into five ad groups of various ad sizes. For the open day, a 15-day long campaign was run across the Google Display Network and Instagram. By continuously monitoring the campaign, insights were generated into impressions and clicks across four different images which allowed for its optimisation. To the same effect, response to ad size was monitored on the Display Network, and attention was also payed to results according to device type.

The Brief

Halesowen is a leading College for students aged 16+ in the West Midlands. Crunch were tasked by Halesowen with two recruitment objectives. Firstly, to increase overall enrolment from August 2017. Secondly, to run a digital campaign in January 2018 to advertise their upcoming open day.

The Solution

For the enrolment campaign, Crunch chose to run a Google Ads campaign which was broken into five ad groups of various ad sizes. For the open day, a 15-day long campaign was run across the Google Display Network and Instagram. By continuously monitoring the campaign, insights were generated into impressions and clicks across four different images which allowed for its optimisation. To the same effect, response to ad size was monitored on the Display Network, and attention was also payed to results according to device type.

The Results:

Looking at performance by device, tablets were the best performing. On Google Ads, both campaigns delivered well, with an average click-through-rate of 0.30% for the enrolment day, and 0.16% for the open day. For both campaigns ‘demographic age targeting’ generated the highest volume of clicks, whilst ‘Retargeting’ delivered the highest click-through-rate (as high as 0.71% for enrolment). This indicates that the ad group were well aligned with what return users were looking for. When breaking down the ads by size, as expected, the 320x50 ads generated the most engagement, due to their central placement at the top of the user’s pages. The 728x90 banner ads generated the highest click-through-rate (0.53% for enrolment and 0.21% for the open day). Instagram was also hugely successful, with the open day campaign generating a high click-through-rate of 0.41%, well above our Instagram benchmark of 0.09%.

THE RESULTS

Looking at performance by device, tablets were the best performing. On Google Ads, both campaigns delivered well, with an average click-through-rate of 0.30% for the enrolment day, and 0.16% for the open day. For both campaigns ‘demographic age targeting’ generated the highest volume of clicks, whilst ‘Retargeting’ delivered the highest click-through-rate (as high as 0.71% for enrolment). This indicates that the ad group were well aligned with what return users were looking for. When breaking down the ads by size, as expected, the 320x50 ads generated the most engagement, due to their central placement at the top of the user’s pages. The 728x90 banner ads generated the highest click-through-rate (0.53% for enrolment and 0.21% for the open day). Instagram was also hugely successful, with the open day campaign generating a high click-through-rate of 0.41%, well above our Instagram benchmark of 0.09%.

THE RESULTS

Looking at performance by device, tablets were the best performing. On Google Ads, both campaigns delivered well, with an average click-through-rate of 0.30% for the enrolment day, and 0.16% for the open day. For both campaigns ‘demographic age targeting’ generated the highest volume of clicks, whilst ‘Retargeting’ delivered the highest click-through-rate (as high as 0.71% for enrolment). This indicates that the ad group were well aligned with what return users were looking for. When breaking down the ads by size, as expected, the 320x50 ads generated the most engagement, due to their central placement at the top of the user’s pages. The 728x90 banner ads generated the highest click-through-rate (0.53% for enrolment and 0.21% for the open day). Instagram was also hugely successful, with the open day campaign generating a high click-through-rate of 0.41%, well above our Instagram benchmark of 0.09%.

LOOKING TO ATTRACT MORE STUDENTS?

See how we could help you with student recruitment here.

LOOKING TO ATTRACT MORE STUDENTS?

See how we could help you with student recruitment here.

LOOKING TO ATTRACT MORE STUDENTS?

See how we could help you with student recruitment here.

LOOKING TO ATTRACT MORE STUDENTS?

See how we could help you with student recruitment here.

LOOKING TO ATTRACT MORE STUDENTS?

See how we could help you with student recruitment here.

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: sayhello@crunchsimplydigital.com

CONTACT

Crunch Simply Digital

SF7, Ethos

Kings Road

SA1 8AS

Tel: 01792 467 967

Email: sayhello@crunchsimplydigital.com

 

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