A London based university tasked us with recruiting students to their undergraduate programmes during clearing. With more and more universities advertising over the clearing period, they asked us to find an innovative solution and converting students.
Our research and insights meant that Snapchat was our first point of call. Snapchat is the fastest growing social media channel for our 17-18-year-old audience. As snap ads have only just been released we wanted to be the first to market.
We used a 10-second Snap Ad which swiped through to the landing page for students to make an application.
Lake View House