Solent NHS
Trust

Recruiting Mental Health Nurses

Solent NHS
Trust

Recruiting Mental Health Nurses

Brief

The Solent NHS Trust needed to recruit band 4 and 5 mental health staff. They needed to stand out as the place people want to work, compared with other Trusts in the area.

The adverts needed to be inspiring and emotive, and above all be targeted to the right type of qualified people.

The digital strategy implemented was the true game-changer in this campaign.

Solution 

By using a balance of great creative and an award-winning digital strategy, we wanted to make the Solent NHS Trust stand out as the place people want to work.

The campaign used an omnichannel approach which included social media advertising, Programmatic, Google Display and Google Search.

The campaign’s focus was to capture passionate and quality applications from relevant applicants.

Results

187,902

Impressions

3,458

Clicks

£55.05

Cost per conversion

187,902

Impressions

3,458

Clicks

£55.05

Cost per conversion

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Kings Road
Swansea
SA1 8AS

Central Office
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Lake View House
Tournament Fields
Warwick
CV34 6RG

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01792 467 967

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