West Thames College were nowhere near their application figures and only wanted to target prospective students in the surrounding area. A 12-week campaign was set up to help the college achieve their aim of increasing numbers significantly.
Google campaign was split into Google Search, which consisted of 12 Ad Groups, including ‘College’, ‘Media Music’ and ‘College Near Me’ and Google RLSA with remarketing lists for those groups.
On Facebook, we ran Newsfeed and Carousel ads and measured the reach, impressions, clicks, unique clicks, post comments, post engagements, post reactions.
On Instagram, we chose to run Video Story Ads, Image Story Ads, Carousel, and Newsfeed Ads measuring the Reach, Impressions, clicks, Post comments, engagement, reactions, conversions and finally the Cost-per-Conversion and Campaign Spend.
Lake View House