Central to charity marketing is the importance to trigger an emotion. Creating an impactful campaign that grabs attention is one thing, but serving it to the right people is another. Crunch Simply Digital understand that every charity is different. Because of this we customise every campaign to specific needs. We build every charity marketing campaign on a Connect, Consider, Convert approach. This allows us to take people down a journey of engaging content resulting in more conversions. Whether that’s increasing fundraising and donation efforts or raising awareness. By using this technique, people buy into the charity and become loyal advocates.
TAKE A LOOK AT OUR CASE STUDIES
The Connect phase targets people that are unaware of the work your charity does. Data drawn from the most trusted suppliers allows you to pin point the right people and engage them with your key messaging. This is the first step when looking build meaningful relationships with people.
After they are connected and inspired, we nurture them with information on all the great work your charity does. We re-enforce their view of your organisation which builds a strong attachment in their mind.
Only once they are fully interacting with your content do we ask them to perform an action (make a donation or sign up to an event). If people drop out before they get to the Convert phase, we can use retargeting to bring them back into the CCC funnel. We will then test new messaging to see which method will reach them.
DATA & MONITORING
If you don’t know how your campaign is performing, how do you know how best to invest valuable marketing spend? Tracking and measuring is fundamental to every marketing campaign because you can identify the success channels. Our dedicated team of Ad Operation Executives managed by a Digital Consultant run your campaign from beginning to end. Our reports are readable and gives insights and feedback on how each campaign is running with any suggestion on how to improve performance. No-one wants to wait until the end of a campaign to know the results. We deliver weekly and monthly reports with hourly or daily optimisation, to ensure we dial up or dial down on marketing spend – as we go.
On top of the standard reports, we offer a Tableau service. Tableau allows us to visually display your campaign results through dashboards that are full customisable by you. We will never try to blind you with jargon.