There’s a big difference between creating a good campaign and creating a high performing campaign. Delivering a great e-commerce marketing campaign is an art. Channels must compliment and blend with each other. Our experienced Digital Consultants know that putting a load of money into Google just won’t do. We build customised media plans for each campaign. This allows us to maximise your sales or sign ups.
Connect, Consider, Convert approach is needed for every e-commerce marketing campaign. Building a sales engine where targeted users buy fully into the brand. We want to build repeat business and longevity for our clients. A great campaign continues to deliver results long after it has finished.
IN BRIEF : CONNECT, CONSIDER, CONVERT.
The Connect phase targets people that are unaware of your products. Data drawn from the most trusted suppliers allows you to pin point the right people and engage with them. This is the first step when looking to reach new people in your market segment.
After they are connected and inspired, we nurture them with information on all the benefits of using your product.
Only once they are brimming with excitement do you ask them to perfoma an action like buy a product or sign up to a newsletter. If people drop out before they get to the Convert phase, we can use retargeting to bring them back into the CCC funnel. We will then test new messaging to see which method will reach them.
DATA & MONITORING
At Crunch we pride ourselves on our ability to report our data back to clients in an easy to ready format. We need you to know exactly how your campaign is performing and what the outcomes were. We will produce weekly and monthly reports as the campaign is running. This is to highlight any areas that need to be improved, or we can reduce the spend as they are outperforming our predictions. Clients will have daily access to Campaign managers who will help with any questions. Once the campaign has finished, we will issue our final report and present the results back to the client.
We also offer our Tableau services. Tableau is a great piece of technology that allows us to build each client customised dashboards. These dashboards will show real-time results that you can access. You can download all of that data in easy to read PDFs. We have in-house Tableau specialists on hand if you need any help.