Influencer Marketing is not a new concept. Large brands have been using celebrity endorsements for years. However, it is now an affordable platform for every organisation to use.
The main goal is all about maximising the amplification of your brand. In the era where traditional marketing strategies are having less impact, we can now offer something that builds meaningful relationships.
Social media dominates all aspects of a marketing strategy. Influencer Marketing can help you tap into highly engaged audiences.
But how do you build a successful campaign? And when you do, how do you decipher results?
WHY SHOULD YOU USE INFLUENCER MARKETING?
Influencer Marketing is the perfect, scalable, tool to develop meaningful relationships and drive genuine results.
2017 saw a massive increase in companies on-boarding Influencer Marketing into their business strategies. 2018 has already surpassed 2017 in the amount of live campaigns being run. By using reputable influencers, we can tap into highly engaged audiences. Using Influencers is the perfect way to maximise your brand awareness and set you apart from your competitors.
HOW DO WE CHOOSE YOUR INFLUENCERS?
Choosing your Influencers is a very important step. After all, these are the ambassadors you will be trusting your brand with. Because of this, we do the initial vetting of all Influencers.
We pick these influencers on their follower demographics. If you want to promote a brand that is predominantly bought or used by a specific:
- Age between X and Y
- Target area
- Interested in
Then this is what we will focus on.
Choosing the correct Influencers can amplify your brand exponentially and help build strong lastting relationships. Influencers can grant you instant access to enormous audiences that are highly engaged with the content. These audiences may be hard to reach with traditional marketing methods due to tools like adblockers. With te ever moving times, using Influencer Marketing can set you apart from you competition and drive more conversions.