RECRUIT THROUGH DIGITAL ADVERTISING
Digital recruitment can be a complex business to get right. Crunch Simply Digital are experts in helping our clients recruit through digital advertising. But what is the digital success formula? To deliver a successful campaign, several media channels need to be applied. Our belief is that every campaign is different and to remember every click is a person. That’s why our media plans are built to every campaign objective.
88% of your target audience is passive which means, although they are right for your job, they aren’t yet looking. Almost all companies these days need to consider how to recruit through digital advertising. Using our Connect, Consider, Convert framework, we can activate this passive audience. This opens up your recruitment marketing to a whole new audience.
TAKE A LOOK AT OUR CASE STUDIES
IN BRIEF : CONNECT, CONSIDER, CONVERT.
The Connect phase targets candidates that are unaware of the opportunity that awaits them. Data drawn from the most trusted suppliers allows you to pin point the right people and engage them with your Employee Value Proposition (EVP). This is the first step when looking to recruit through digital advertising.
After they are connected and inspired, we nurture them with information on all the benefits a new career, with you, can offer.
Only once they are brimming with excitement do you ask them to apply. If people drop out before they get to the Convert phase, we can use retargeting to bring them back into the CCC funnel. We will then test new messaging to see which method will reach them.
DATA & MONITORING
Great, your campaign is up and running! But what do you do with all that data?
Don’t worry, we have you covered. With our in-house data team, we will decipher the information for you and put it into words you can understand. We won’t throw confusing terms at you like your CPA looks good, but the CPM was low due to a long dwell time resulting in the CTR to decrease lowering your ROI. We hate that.
We offer our Tableau services to all our clients. Tableau is a great tool to help visualise all that data. You can choose from a simple PDF report download or we can build you a tailored dashboard that you can fully customise with what information you want to see. Our inhouse Tableau experts are always on hand to help you with any questions on your campaign.