Student marketing and digital advertising need to go hand in hand. Crunch Simply Digital have had over 10 years’ experience in the Student Marketing sector. When running a student campaign, you may hear the same words ‘millennials’, ‘student engagement’ and a mountain of more buzzwords. The internet was launched 26 years ago, meaning the vast student market are ‘digital natives’. Digital Natives are a digital-driven audience, strategically meaning digital first. This doesn’t rule out traditional and classic marketing. It just means digital offers more answers and justification on spend. It’s really about core branding, audience building and transactional – yes, this sounds business-talk to associate the word transaction with a student campaign. But that’s what a student campaign is ultimately about – to create highly successful, customised, strategies that drive student enrolment.
University competition has never been higher when it comes to attracting students. Universities and colleges needs to create a strong brand identity that students can buy into. Without this, your audience will quickly pass you by and look at competitors. This is where your student marketing strategy needs to kick into mode.
By using the Connect, Consider, Convert model, we can tailor make student marketing media plans that yield accountable results.
TAKE A LOOK AT OUR CASE STUDIES
IN BRIEF : CONNECT, CONSIDER, CONVERT
The Connect phase targets students that are unaware of your university and offerings. Data drawn from the most trusted suppliers allows you to pin point the right people and engage them. This is the first step when looking at a student marketing campaign.
After we have connected with the students, we nurture them with information on all the benefits of studying at the university/college.
Only once they are brimming with excitement do you ask them to apply or attend an open day. If people drop out before they get to the Convert phase, we can use retargeting to bring them back into the CCC funnel. We will then test new messaging to see which method will reach them.
DATA & MONITORING
If you don’t know how your campaign is performing, how do you know how best to invest valuable marketing spend? Tracking and measuring is fundamental to every marketing campaign, because you can identify the success channels. Our dedicated team of Ad Operation Executives, managed by a Digital Consultant, run your campaign from beginning to end. Our reports are readable and give insights and feedback on how each campaign is running with any suggestion on how to improve performance. No-one wants to wait until the end of a campaign to know the results. We deliver weekly and monthly reports with hourly or daily optimisation, to ensure we dial up or dial down on marketing spend – as we go.
On top of the standard reports, we offer a Tableau service. Tableau allows us to visually display your campaign results through dashboards that are full customisable by you. We will never try to blind you with jargon.